This year I returned to the South Regional to lead the social media team and help tell the story of athletes from the South Central, Latin America and South West Regions.
It’s always a challenge, but I love the challenge of figuring out how to deliver something that captures what is taking place.
It’s never just me. It always takes a team.
The volunteers that are assigned to CrossFit Games social media don’t quite know what they are getting into when they show up at regionals, but each group I’ve had finds a way to step up to the plate to help deliver a good story.
Besides the stress of having an affiliate team in the competition, the regional was a blast. I enjoyed the ups, downs, obstacles and high points of the weekend. Working with volunteers and teaching them what I do helps me to spread good media vibes and sharpen or reshape how I do things. Learning on the fly is amazing. I am able to learn concepts that would usually take me months during the course of a three-day regional. I love that.
Learning by doing is art.